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Home Brands Pharrell is heading to Hong Kong. Will others follow?

Pharrell is heading to Hong Kong. Will others follow?

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After staging a blockbuster debut for Louis Vuitton in Paris in June, Pharrell Williams is heading to Hong Kong on 30 November to showcase his pre-fall 2024 collection for the house. The choice of location sends a clear message: Hong Kong is back on the map for international luxury brands.

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