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Home Brands Mikimoto Signs Fragrance License With Lalique Group – WWD

Mikimoto Signs Fragrance License With Lalique Group – WWD

PARIS — Lalique Group has signed a worldwide fragrance license with Japanese jeweler Mikimoto, famed for its pearl creations.

The license, which pertains to a collection of perfumes and crystal editions, will initially run through 2035, Lalique said in a statement released Tuesday.

The first crystal edition under the license is expected in 2025. The international launch of the first luxury perfume created with Lalique Group is slated for spring 2026.

“The fragrances will be distributed and marketed through Lalique Group’s global network, leveraging Mikimoto’s renowned brand in Asia and other key markets including the Americas, Europe and the Middle East,” Lalique Group said.

Mikimoto was founded in 1893 by Kokichi Mikimoto, who developed the first cultured pearl. The brand has flagship boutiques in financial and luxury hubs around the globe, including Tokyo, New York, Paris, London, Beijing, Shanghai, Hong Kong, Taipei, Singapore and Bangkok.

“Mikimoto and Lalique Group share a sense of excellence and craftsmanship making this partnership and idea opportunity to further strengthen our perfume portfolio,” said Roger von der Weid, chief executive officer of Lalique Group.

“Both companies address a market in the high-end consumer goods sector, where perfumes are an important form of expression and also a natural fit with pearl jewelry,” said Yasuhiko Hashimoto, managing director of Mikimoto. “With Lalique Group as a premium manufacturer, we can take our perfume offering to the next level.”

Lalique Group’s fragrance portfolio also includes Lalique parfums, Brioni Fragrances, Jaguar Fragrances, Bentley Fragrances, Parfums Grès and Parfums Samouraï. The group will soon launch scents for Superdry.

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