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Lawrence Zarian Partners With QVC on Exclusive Fashion Collection – WWD


Lawrence Zarian is collaborating with QVC on “Beautiful,” an exclusive fashion collection for women of all body types and backgrounds. The partnership, announced on Monday, features dresses, outwear and accessories with the main objective of increasing women’s confidence.

The Beautiful by Lawrence Zarian fashion collection launches Nov. 20 on qvc.com.

The Beautiful by Lawrence Zarian fashion collection.

Courtesy of QVC

“Lawrence has been styling women for years and he understands the importance of classic, easy and effortless fashion that makes women feel stylish and confident,” Rachel Ungaro, the global market manager and vice president of fashion merchandising at QVC, said in a statement. “We can’t wait for our customers to be inspired by Lawrence and get all his tips and tricks for styling the perfect looks. We are so proud to introduce this collection that celebrates the beauty of women no matter their age, shape or size.”

The collection consists of 15 pieces that are intended to be versatile enough to wear on different occasions, from sizes XXS to 5X. The offering includes off-the-shoulder sweaters, belted jumpsuits and asymmetric-hem dresses.

“I designed this special collection with every woman in mind, with the goal of creating pieces that will make women of all shapes and sizes look and feel beautiful every day,” Zarian said in a statement. “When the timeless classics of the ’40s meet the fab, feminine freedom of the ’70s, it reminds me of one word. Beautiful.”

Zarian’s fashion knowledge spans over 20 years, with the author, host on-air fashion personality most notably known for his podcast “You Are Beautiful.” The television and fashion expert has also appeared on “The Kelly Clarkson Show,” “Live With Kelly and Ryan” and covered the red carpet for several high-profile industry events.

The Beautiful by Lawrence Zarian collection launched Monday on QVC.com. Prices range from $40-$99.



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