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KCD Paris Hires Longtime Burberry Executive as Senior Vice President – WWD


PARIS — Laurence Lapierre, a longtime Burberry executive, will join KCD as senior vice president, media relations, effective in January.

Lapierre is to oversee several of KCD’s main clients and help the European office develop new business across the media relations, digital and creative divisions. She is to work closely with Alexis Arnault, KCD Paris partner, and the senior managers of the various groups.

“Lapierre comes to KCD with extensive knowledge within the luxury sphere, an established industry network, a bold sense of leadership and a true passion for creativity and innovation,” KCD said in a statement.

A graduate of the Institut Supérieur de Communication et Publicité with a master’s degree in communications, specializing in public relations, Lapierre will join the agency from Burberry, where she worked for 15 years, most recently as director of marketing and communications for Europe.

Prior to that, she spent almost nine years at Chloé, where she handled global PR and VIP strategy.

“Her marketing and digital experience and exceptional industry insight are notable assets she will bring to our clients,” said Arnault. “Her excellent management and leadership skills will be key in developing our Paris team across the media relations, digital and creative groups and transmitting the values that are dear to us at KCD.”

Founded in 1984, KCD works with brands that span from emerging to established, providing bespoke consulting and handling everything from media relations to creative, fashion services, digital, guest experience and VIP services.

KCD Paris clients include Balmain, Brunello Cucinelli, Diesel, Gucci, Isabel Marant, Mugler, Rabanne and Rick Owens.



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