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Euro brands keep landing in the US. Are customers ready to greet them?


This article on Euro brands is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.

European brands are ramping up their US presence with new stores, undeterred by declining fashion and luxury sales as customers grapple with inflation and cost of living increases. Will those consumers be there to spend when stores open?



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