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College Sports Generate Billions. Coaches Say More of It Should Go to Players


In August, Michigan football coach Jim Harbaugh kicked off one of the most bizarre, dramatic college football seasons in history by doing something coaches rarely do: He talked about money. 

“What I don’t understand,” Harbaugh told reporters at his first weekly news conference, “is how the NCAA, television networks, conferences, universities and coaches can continue to pull in millions—and in some cases, billions—of dollars in revenue off the efforts of college student-athletes across the country without providing enough opportunity to share in the ever-increasing revenues.”

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