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Cartier opens new store in New York City’s SoHo

Luxury jeweler Cartier announced on Friday the opening of its newest boutique in New York City, bowing in the Big Apple‘s SoHo neighborhood.


Located at 102 Greene Street, the new Cartier SoHo store spans four floors and was designed by ​Paris-based architectural firm Studioparisien, creating a contemporary aesthetic that blends Cartier’s timeless design codes with SoHo’s legacy of industry and creativity, according to a press release.

Custom artworks, including straw marquetry panels by Studio François Mascarello and a mural of the maison’s emblematic panther, complement the building’s original cast iron ceilings, columns, and barrel skylight. The building’s main entrance was kept; an iconic 14-foot iron door designed by William Tarr, sculptor and former tenant of the address in the 1960s and 70s.

Walking in, guests will be welcomed into the ‘Gallery’, which is dedicated to product offerings and care service. The second floor of the boutique – the ‘Speakeasy’ – boasts a green marble bar coupled with lounge seating and hospitality service, while ‘The Loft’ on the third floor recalls historic downtown spaces that doubled as studios and living quarters for creatives in postwar New York, complete with a living and dining room. Finally, a fourth-floor rooftop garden is slated to open in spring 2024.

The boutique will offer a full range of items, including jewelry, fine jewelry, watches, leather goods, fragrance, and the Richemont-owned brand’s art of living range. Boutique exclusives include a limited-edition Écrou bracelet, in brushed black PVD-finish rose gold with bolts paved with 180 brilliant-cut brown diamonds, a limited-edition Panthère de Cartier timepiece in rose gold, and special-edition Cartier eyewear and custom stationery.

“It’s impossible to speak of Cartier’s history without mentioning New York,” said Cartier North America president and CEO Walter Bolognino.

“We’ve had a presence in this city for more than 100 years. Opening our SoHo boutique represents another chapter in our New York story, one steeped in the history and cultural richness of downtown.”

Cartier was established in Paris in 1847 by founder, Louis-Francois Cartier. Today, the maison boasts 275 boutiques worldwide, including three stores in New York City.


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